Monthly Archives: November 2018

What could the CCPA mean for us?

The consumer blowback after the major privacy scandals in the last few years bore fruit in 2018 with the passing of GDPR 2016 (General Data Protection Regulation) in the EU (implemented this year). Now the US sees new major controls on data privacy with the passing of the California Consumer Privacy Act (CCPA), signed into […]

Who is the head of household?

And why? Once the household is defined, it makes sense to select one member as a ‘head of household.’  Ideally, the person selected will be the primary decision-maker in the home, so, how does a data provider decide who is the most likely household member to be the primary decision-maker?

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